Jim Curtis

Music videos have long celebrated the artists, but rarely the fans.

In today's culture, where fans expect to co-create and see themselves in the work, it was time for an artist's work to not just reflect, but genuinely feature the faces of the people who love them.

Introducing From Fan to Featured.

Mastercard redefined what Priceless means for a new generation by inviting real fans not just behind the scenes, but into the spotlight.

To launch Lady Gaga's biggest single in five years, we didn't just make a music video. We remade it, starring real fans.

Tourism Australia wanted to convince Americans to visit Down Under. In order to cut through the clutter of sameness that is tourism advertising, we created the greatest movie that never was. 

The margins that separate the world's best athletes from the competition are smaller than ever before. This documentary by director Gotham Chopra and Under Armour follows Stephen Curry, Kelley O'Hara and Anthony Joshua at the height of their careers as they search for new ways to stay on top.

Last year VB became the first Australian brewery powered 100% by solar farms. This year they went a step further by finding a new source of solar energy: their drinkers. Introducing the VB Solar Exchange - the world’s first energy program that allows the public to exchange their own solar energy for beer. That’s right, rather than selling their excess solar energy back to the grid for a fixed price, people can now send it to VB and get a better price for their energy paid in beer.

Together with @clemengermelbourne @gluesociety @room11__ @universityoftasmania @revolver.ws @robbeamish we are building Earth’s Black Box. A black box recording device for Earth - storing hundreds of data sets, measurements and interactions relating to the health of the planet. It will be an indestructible and independent ledger, to hold leaders to account and inspire urgent action and reaction in the population. The box will be located on the West Coast of Tasmania - landing in early 2022. However it is already recording.

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The New York Times

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When NYX recently launched their newest product “Duck Plump” lip gloss, many of their fan base began to question if “Duck Plump” sounded a little like something else… This gave the brand the perfect opportunity to flip the script and use the Super Bowl as the ultimate stage to regain the power and poke a bit of fun at men on a day traditionally reserved for masculine beer ads.

Too often, successful people are only viewed under a light of unrealistic perfection. We never meet their vulnerable side. Their human side.

This creates a flawed perception of what success really is.

The truth is, successful people have to fight through doubts and fears - just like all of us. Like a duck swimming on a pond, above the surface they appear calm and composed, yet below the surface they’re paddling furiously. We just can’t see it. 

Until now...

One of the biggest threats to progress on climate change is misinformation. So in partnership with the Australian Youth Climate Coalition, we set out to stop the spread of misinformation by changing the online algorithms of climate change sceptics and surface the truth in their news feeds. How? With a simple cookie recipe.

Send this link to any climate change sceptics you know. It’ll take them to what looks like a normal website for a cookie recipe.

oneminutecookie.com

However, the moment they click it, specially designed technology built into the site will update their online cookies and trick the internet into thinking they care about the climate. Because of this, they’ll start getting served news stories about climate change, hopefully breaking them out of their echo chambers once and for all.

Find out more: newsjacker.org

A small business owner needs to be a jack of all trades. A numbers person, but also a gut-thinker. A motivator and boss, yet also an empathizer and friend. Energetic yet relaxed. Focused on the now, but planning for the soon. Here, but also there.

Lessons in these areas can come from anywhere. Or more specifically, as this show will prove, lessons in these areas are best when they come from everywhere.

Introducing Unlikely Business Lessons, the show that delivers business lessons from the unlikeliest of places. From cult members to child prodigies, rodeo clowns to orchestra conductors, chess masters to convicted felons. If there’s a business lesson to be learned, this show will find it.

If you ask an Australian for their thoughts on the beer Carlton Dry, it’s likely they’ll mutter something vague like “it’s a beer.” This is because the brand was created in the early 2000s with no real backstory, provenance or longterm brand assets.

Well, we couldn’t let those other beers from the beaches of Mexico or the elegant cliffs of Italy have all the fun.

Also, canapés canapés canapés.

Since Neale Daniher was diagnosed with Motor Neurone Disease back in 2013, he has always been the voice of Fight MND, a charity created to help find a cure for the debilitating condition. But in 2022, it unfortunately took away one of his greatest weapons: his voice. This left Fight MND with a unique problem - how do you continue to create a rallying cry to the entire countrv when vour onlv spokesperson has lost the abilitv to speak? I Bv leveraging the duet teature on Tiklok, the whole or Australia could donate their voice to Neale, and help him give his loudest speech yet. And when he spoke, everybody listened.

We all know the agonising feeling of waiting for a new keg to be hooked up. Carlton Draught (one of Australia’s most iconic beers) used this relatable moment to poke fun at the ridiculous amount of pomp and ceremony in the world.

Sure, the CFO at Carlton Draught might not be happy with us changing every single Carlton Draught keg in the country with a 60-strong crew of ceremonial guards, choir and canons. But great marketing always treats the product with reverence and Carlton Draught never disappoints in this area.

How do you help people diagnose the loneliness within themselves? You start by diagnosing it within their favourite films, books, songs and art.

Recent research has revealed loneliness is at unprecedented highs in Australia. 52% of people are now experiencing loneliness on a weekly basis, making them more vulnerable to heart disease, stroke, Alzheimers and mental illness. Yet, close to 70% of these people are misdiagnosing their own symptoms and failing to seek the right help.

The 'We Are Lonely' podcast, empowered by Medibank - aims to help people diagnose the loneliness within themselves, by first diagnosing it within iconic films, books, songs and art.

Hosted by Myf Warhurst and Dr Frederik Kiernan, all episodes in season one of 'We Are Lonely' can be found on Spotify and Apple podcasts, featuring an impressive lineup of guests including Hugo Weaving, Tash Sultana, Darren Hayes and more.

Directed by the amazing team at The Glue Society via production company Revolver, since its launch 'We Are Lonely' has reached #1 on Spotify’s Education podcast chart and #1 on the Education and Self-Improvement Apple podcast charts.

Listen here:

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To announce Hennessy’s official sponsorship of the NBA, we celebrated the NBA’s unrestrained impact on society as a whole.

2020 was the year of the cancellation. So as Christmas neared and families could once again come together to celebrate, MYER (Australia’s most iconic department store) led the way by completely redefining what Christmas could mean in 2020. The campaign inspired people to combine Christmas with missed birthdays, graduations, Easter, weddings, bar mitzvahs, Ramadan, Chinese New Year and much more. That’s right, for the first time ever, a major department store combined Christmas with nearly every holiday and every celebratory event—resulting in one chaotically wonderful day.

Comcast is the largest broadcast and cable television network (operating under the Xfinity brand) in America.

We were briefed to create a campaign which highlighted TV's icreasingly important role in people's modern-day lives.

This led to us creating a show... about a show.